The Diary Of A CEO with Steven Bartlett

Moment 54 - How You Should Make Every Big Decision: Rochelle Humes

Apr 22, 2022
Rochelle Humes dives into her journey of chasing big dreams and staying true to herself. She discusses the challenge of decision-making and introduces the 51% theory, emphasizing the importance of moving forward without needing 100% certainty. This approach avoids procrastination and fosters confidence in choices. Rochelle's entrepreneurial spirit shines through as she talks about her hair and skincare brand, My Little Coco, showcasing her commitment to authenticity and innovation.
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ANECDOTE

Rochelle's Career Breakup

  • Rochelle Humes had a realization that she needed to trust herself and make a difficult decision regarding her career.
  • This decision felt like a "breakup" but ultimately empowered her and led to a sense of relief.
ADVICE

The 51% Rule

  • Make decisions with 51% certainty instead of aiming for 100%.
  • Procrastinating decisions can be more costly than making a decision and potentially reversing it later.
ANECDOTE

Obama's Bin Laden Decision

  • Barack Obama used the 51% rule when deciding whether to take out Osama Bin Laden.
  • He made the decision with less than 100% certainty due to the potential risks and time sensitivity.
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