The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away

When was the last time you turned a potential client away?

Rob Connors, owner of Signum Fitness and Nutrition, does it on the regular—and he says his business is better for it.

Instead of trying to market to the masses, Rob "niched down" to focus on clients whose goals align with the gym's mission. He also created content strategically to improve his business' Google ranking. The result? More seed clients and a stronger business.

Listen to his conversation with Chris Cooper to learn how he niched down and why you might want to, also.

Links:

Signum Fitness and Nutrition
COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

chris@twobrainbusiness.com

Timeline:

1:02 – “When you market to everyone, you market to no one.”

5:50 – Speaking the audience’s language.

7:59 – Establishing authority and building good SEO with content.

12:08 – Building an audience for his gym.

14:32 – Turing potential clients away.