

What founders don’t hear about failed SaaS exits with Joran Hofman @Reditus
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.
--------------Episode's Chapters----------------
00:06 — Introduction and background
02:14 — Initial contact and acquisition offer
03:36 — How the deal started
05:00 — Due diligence process
06:33 — Lack of buyer due diligence
07:52 — Data room and documentation requirements
09:54 — Technical due diligence
32:59 — Why the deal fell through
41:37 — Current business status and future plans
44:12 — Founder advice and lessons learned
Joran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nl
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