The Rise of Formula One in America

Formula One has made significant strides in appealing to American audiences since Liberty Media acquired the league in 2017. Under the leadership of Greg Maffei, F1 has effectively rebranded itself, targeting younger fans and creating a lively sports culture characterized by high-profile celebrity involvement and strategic social media efforts. The Netflix docuseries 'Drive to Survive' has been particularly influential, introducing American fans to international drivers and adding an engaging narrative around the sport. This has contributed to a notable increase in viewership and revenue, with American TV ratings reaching new highs and the audience demographics becoming more diverse.