8min chapter

The Prof G Pod with Scott Galloway cover image

No Mercy / No Malice: F1 Is at an Inflection Point

The Prof G Pod with Scott Galloway

CHAPTER

Formula 1's Evolution: From European Roots to American Spotlight

This chapter delves into the significant changes Liberty Media has brought to Formula 1 since 2017, focusing on innovative marketing and the success of 'Drive to Survive'. It examines the sport's financial growth, evolving fan demographics, and the challenges of maintaining engagement amidst criticism and leadership transitions.

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