Raise Your Visibility Online LinkedIn's 2025 Video Revolution & Essential Tools for B2B Marketers
May 21, 2025
Discover LinkedIn's exciting shift towards vertical video and what it means for B2B marketers. Learn practical tips for creating engaging video content and explore the new features designed to enhance visibility. Delve into insights from the 2025 Grads Report, highlighting in-demand jobs and emerging cities. Plus, get introduced to Descript, a fantastic tool that simplifies video editing. Stay ahead of the curve with these fresh strategies and tools to elevate your online presence!
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LinkedIn's Vertical Video Shift
- LinkedIn is prioritizing vertical video with a dedicated video tab focusing on discoverability beyond existing connections. - This mirrors trends from platforms like TikTok and YouTube Shorts, targeting mainly a younger Gen Z audience.
B2B Video Content Tips
- Create short founder story videos under two minutes with captions for LinkedIn to boost your B2B brand's connect. - Use trends and share behind-the-scenes content to showcase company values and culture.
Video Production Basics
- Ensure good lighting and audio quality for your LinkedIn videos, even if they are short. - Start recording with your phone camera to get comfortable before trying more sophisticated setups.