How COS is Winning Over Gen Z Shoppers | Lauren Price at CommerceNext 2025

Live from CommerceNext 2025, Omni Talk’s Anne Mezzenga and Chris Walton sit down with Lauren Price, SVP of E-Commerce and Digital Marketing at COS North America, part of the H&M Group.

Lauren shares how COS is attracting new customers with creator-driven campaigns, authentic product storytelling, and a strong focus on foundational e-commerce execution. From the viral success of the Clean Cut Tee to insights on Gen Z expectations and a major tech overhaul, this conversation is packed with takeaways for any brand navigating the future of fashion retail.

Brought to you by GreyOrange, powering real-time inventory visibility at H&M stores like the one in Soho, NYC.

#COS #CommerceNext2025 #genz #ecommercestrategy #quietluxury #omnitalkretail #tiktokfashion #creatoreconomy #retailinnovation

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