The GaryVee Audio Experience

Every Influencer Should Listen To This | Meeting with Katie Feeney

Feb 11, 2022
In a lively discussion with Katie Feeney, the transformative power of NFTs for influencers is explored, highlighting their potential for fan engagement and financial gains. The conversation dives into the importance of individual creative expression and how YouTube Shorts can boost viewer interactions. Early adoption in content creation and NFTs is discussed, emphasizing loyalty and curation. The rise of live selling through social media platforms reflects Gen Z's influence, while the challenge of maintaining authenticity amidst public persona is examined for long-term success.
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INSIGHT

NFTs and Blockchain

  • NFTs are built on the blockchain, enabling digital ownership and provable authenticity.
  • This is different from the internet, where digital assets could be easily copied.
ADVICE

NFTs for Long-Term Value

  • Influencers should focus on the long-term value NFTs can bring, like access and community.
  • This shift from transactional brand deals offers greater financial potential.
INSIGHT

Platform-Specific Skills

  • Every social media platform favors a different skill set.
  • Early adopters who understand these nuances often gain an advantage.
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