Product Agility Tobias Lichtenstern: Designing AI Service Experiences: Co-creation, Jobs-to-be-Done & Organisational Impact - Productized 2025 TalkInTen
Live from Productized Lisbon 2025 - Episode Snapshot
Productized in Lisbon is a genuinely exceptional conference for product thinkers - energetic, practical and future-focused. We're honoured to partner with Productized for this live series, bringing short, sharp conversations from the workshop floor.
In this 10-minute conversation, we talk with Tobi Lichtenstern (Leeep) and Gábor from Bobcats Coding about designing AI service experiences, why co-creation matters, and how designers can shape organisational change.
Key topics discussed
- What makes an AI solution different from a traditional solution
- Co-creation: inviting customers and stakeholders early
- Applying service design tools (blueprints, jobs-to-be-done)
- Balancing speed of AI delivery with thoughtful discovery
- How AI will spotlight service & organisational design
Guest Bio:
Tobias Lichtenstern - Founding partner at Leeep, a Berlin-based design strategy consultancy now rooted in Lisbon. Tobi specialises in service and business design, facilitating co-creative workshops to shape customer-facing AI solutions.
Gábor Suhajda - Lead designer at Bobcats Coding, a digital product studio operating in Budapest and Lisbon, focused on AI engineering and end-to-end product development.
We want to thank Productized for hosting another standout edition - the speakers, community, and workshops make it one of Europe's best product conferences. And a big shoutout to our partners at Bobcats Coding for making this Lisbon series possible. Download their free AI economics guidebook at bobcatscoding.com.
Enjoyed this episode? Subscribe to Product Agility Podcast and catch the rest of our Productized "Talk in 10" series. Thanks to our sponsors, Bobcats Coding - helping teams build AI-powered products the right way.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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