In this episode of the Better Leadership Team Show, we dive into the key ideas and insights from the author of the book 'Selling Without Selling Out,' exploring strategies and principles for effective and ethical sales. Sunny Vanderbeck began his leadership journey as a Section Leader of the 2nd Ranger Battalion (U.S. Special Operations Command), where he learned to lead under challenging circumstances. Transitioning to the business world, he co-founded and became CEO of Data Return in 1996. Under his leadership, the company attracted investments from Compaq, Level 3, and Microsoft, and achieved a market capitalization over $3 billion following a successful IPO. However, after a failed acquisition and the buyer's bankruptcy, Sunny bought back Data Return and eventually sold it successfully.

Today, Sunny is a sought-after investor and advisor. As co-founder and managing partner of Satori Capital, he partners with companies focused on sustainable growth. He is also an active member of the Young Presidents’ Organization (YPO), having co-founded YPO’s Entrepreneurship and Innovation Network and served as the North American co-chair of the sustainable business network. His book, Selling Without Selling Out, aims to empower entrepreneurs and CEOs to create enduring value in their businesses.

Selling Without Selling Out - Get it Now 

Sunnyvanderbeck.com

satoriapital.com

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