We're Not Marketers Why B2B events sucks for PMMs? (And why we’re starting our own)
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to.
Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring.
Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty.
→ Why three solopreneurs with zero event planning experience think they can beat PMA
→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)
→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity
→ How wearing a Halloween costume to a B2B event makes you more yourself, not less
→ Most PMMs need a recharge and haven't had one in years
If you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.
Timestamped
00:00 - Season 5 Intro: Two Years of We're Not Marketers
02:15 - The Big Announcement: We're Throwing an Event
04:30 - Why PMM Events Are Broken (And Why We're Fixing Them)
08:45 - The Mustache Origin Story: From Highline to Drive
12:20 - Behind the Scenes: How We Decided to Commit to the Bit
15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process
18:50 - The 150-Person Formula: In-House, Fractional, and CMOs
22:15 - Why Events Should Feel Like Vacations, Not Work
26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events
29:30 - What Makes a Great Event: Lessons from Highline and Drive
32:10 - The Ryan Holiday Moment That Validated Everything
35:45 - Our Event Philosophy: Shipping Over Theory
38:20 - Why We're Taking the Risk (Even If It Fails)
42:00 - What Attendees Are Asking For: Tactical, Fun, and Real
SHOW NOTES:
Courage Is Calling" by Ryan Holiday
We're Not Marketers Event Waitlist
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