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Destination Marketing Podcast
336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson
Aug 27, 2024
Dane Carlson, CEO of Site Hunt and host of the Econ Dev Show, discusses the powerful connection between tourism and economic development. He shares his journey from blogging to transforming Mariposa, California, by adding innovative attractions like an escape room. Carlson highlights the significance of collaboration among marketers and economic developers to enhance local experiences. He also explores how tourism revitalizes small towns, showcasing the creativity needed for sustainable economic growth and the use of AI tools like Sitehunt to harness local assets.
35:45
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Quick takeaways
- Collaboration between economic developers and destination marketers is essential to create engaging visitor experiences that support local economic growth.
- Transforming community resources, like visitor centers into attractions, fosters tourism and generates revenue while promoting local pride and engagement.
Deep dives
The Full Experience of Tourism
Tourism extends beyond mere accommodation and transportation; it encompasses the entire experience a destination offers to visitors. This broader perspective emphasizes the importance of economic impact, as the right experiences can generate jobs and support local economies. By creating attractions and activities that resonate with tourists, communities can capitalize on the influx of visitors, ultimately benefiting both the local economy and the residents. Therefore, a focus on enhancing the full visitor experience is critical for sustainable economic development.
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