336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson
Destination Marketing Podcast
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Revitalizing Small Towns through Tourism
This chapter explores the transformative power of tourism on small-town economies, focusing on innovative strategies for destination marketing and community involvement. Through personal narratives and case studies, such as a director's efforts to revitalize the Chamber of Commerce and capitalize on proximity to Yosemite, it highlights the potential for local businesses and residents to create engaging tourist experiences. The discussion emphasizes the importance of collaboration and creativity in fostering sustainable economic growth through tourism.
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