Proof to Product 373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
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Dec 17, 2024 Amy Loewenberg, the Director of Buyer Relations for NY NOW, shares her extensive knowledge in the gift, home, and lifestyle industry. She highlights how trade shows are evolving to align with post-pandemic consumer behavior, emphasizing sustainability and meaningful purchases. Amy discusses the intriguing concept of neuroaesthetics, which focuses on designing multi-sensory shopping experiences that forge emotional connections with consumers. Additionally, she reveals innovative initiatives at NY NOW, aimed at enhancing both buyer and exhibitor relationships.
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Early Retail Experience
- Amy Loewenberg started in retail at large stores like Natural Wonders and Learning Smith.
- She learned about customer service, planograms, and store operations.
Interior Design and Trade Shows
- After a company relocation to Minnesota, the company folded, leading to a job at an interior design store.
- This exposed her to buying trips, trade shows, and the world of home decor and gifts.
Greeting Card Buyer
- Amy Loewenberg worked at Kate's Papery, then became a greeting card buyer at Blue Tulip.
- This role taught her about the greeting card industry, inventory management, and negotiation.