The NTM Growth Marketing Podcast #23 "How To Finally Start Turning Your Ideas Into Reality with Rebecca Ledbetter"

"Being wrong is okay. The whole point of marketing is you’re testing… it’s an immediate thing so you’re able to see almost in real time what’s working and what’s not." - Rebecca Ledbetter

Rebecca Ledbetter is the Director of Marketing at NextFab, a network of collaborative makerspaces for creators of any skill level or interest. As head of the marketing team, she facilitates the day-to-day marketing initiatives, as well as is responsible for the strategic shift with NextFab's branding, website, social media, and digital advertising to increase their 800-membership base. Prior to joining NextFab, she worked in marketing with national franchises, hotels, and website domains. With her ten years of marketing and sales experience, her greatest strengths come in creative storytelling combined with metric-driven research, to execute marketing strategies that heighten brands' exposure and revenue. She holds a double bachelor of arts degree in Communications and Studio Art from Denison University. When she's not immersed in marketing channels, she can be found painting in her studio, exploring Philly's food scene, or petting strangers' dogs. In this interview, Rebecca Ledbetter discusses her day-to-day as a Director of Marketing, her successes and duds in marketing at NextFab, and her journey getting to where she’s at today.

Website: https://nextfab.com/ LinkedIn: https://www.linkedin.com/in/rebecca-ledbetter-55a42458/  Instagram: https://www.instagram.com/nextfab_phl/  Facebook: https://www.facebook.com/NextFabStudio