In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. 

Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. 

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Links:

https://www.linkedin.com/in/theheff/

https://www.dlivrd.io

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction

02:14 What is Dlivrd?

05:11 Dlivrd's Unique Selling Proposition

11:23 The Strategy Behind Driver Recruitment and Retention

16:43 Market Differences

22:46 How Dlivrd Connects with Local Businesses

25:34 Building Brand Awareness and Market Strategy

29:02 Chris's Entrepreneurial Journey

38:50 Customer Support and the Role of AI in Streamlining Operations

40:25 Embracing Non-scalable Actions for Growth