Marketing Smarts from MarketingProfs A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
5 snips
Aug 17, 2023 This podcast discusses the importance of adapting to changing times in business. Topics include brand differentiation, innovating experiences, improving customer experience, making the sales process interesting, customer experience innovation, and surrounding yourself with honest feedback and curiosity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Brand Differentiation and Innovating Experiences
05:21 • 12min
Targeting the Right Professionals in B2B Advertising and Improving Customer Experience
17:44 • 3min
Making the Sales Process More Interesting and Memorable
20:37 • 2min
Customer Experience Innovation and Business Success
22:46 • 8min
Surrounding Yourself with Honest Feedback and Approaching the World with Curiosity
31:14 • 3min