Marketing Smarts from MarketingProfs
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
Aug 17, 2023
This podcast discusses the importance of adapting to changing times in business. Topics include brand differentiation, innovating experiences, improving customer experience, making the sales process interesting, customer experience innovation, and surrounding yourself with honest feedback and curiosity.
34:54
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Quick takeaways
- Delivering a memorable customer experience requires thinking about every interaction and finding ways to make them unique and interesting.
- Prioritizing customer experience innovation can drive business growth and outperform competitors by identifying touchpoints for improvement and implementing simple changes.
Deep dives
The Power of Differentiation Through Experience Innovation
In order to stand out, businesses need to think about every interaction with customers and find ways to make them memorable. For example, rather than using generic bios and boring resumes, companies can introduce their team in interesting ways, such as sending a personalized video with a unique value proposition to potential clients. It's important to understand that customers have limited attention spans and are looking for something different. Marketers should focus on making their sales process more interesting and engaging by understanding their customers' needs and telling a compelling story.
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