Unthinkable with Jay Acunzo
The Thoughtless Thought Leader [Creativity Series #30]
Jan 15, 2017
Tyler Littwin delivers a memorable keynote speech, Orlando Scampington's side project is explored, comedy's power and the importance of trusting your intuition are discussed, and the deeper meaning behind Orlando's routines and the dual nature of a side project are pondered.
09:11
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Quick takeaways
- Tyler Litwin created a parody thought leader named Orlando Scambington to deflate the inflated sense of importance in the tech and marketing world through humor and satire.
- Orlando Scambington prompts healthy skepticism and encourages people to question the true significance of startups and technology, challenging the societal importance attributed to these areas.
Deep dives
Tyler Litwin creates a fake persona to parody marketing thought leaders
Tyler Litwin, a graphic designer at HubSpot, created an alter ego named Orlando Scambington to parody marketing thought leaders. It all started as a stand-up comedy performance at a company event, where Tyler delivered an absurd PowerPoint presentation. The character of Orlando Scambington is portrayed as a blow-hard thought leader, distinguished only by a pair of glasses with no frames. Despite being created as a joke, the response to Orlando was positive, leading to the creation of a Twitter account. Tyler has since delivered speeches at company meetings and even spoke at the Inbound Conference, where some attendees did not initially understand the satire.
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