Unthinkable with Jay Acunzo

The Thoughtless Thought Leader [Creativity Series #30]

Jan 15, 2017
Tyler Littwin delivers a memorable keynote speech, Orlando Scampington's side project is explored, comedy's power and the importance of trusting your intuition are discussed, and the deeper meaning behind Orlando's routines and the dual nature of a side project are pondered.
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ANECDOTE

Creation of Orlando Scampington

  • Tyler Littwin created a fake marketing thought leader named Orlando Scampington as a parody character.
  • He first performed this character in a company stand-up comedy night, which was very well received despite initial fears.
ANECDOTE

Orlando at Inbound Conference

  • Tyler pitched his parody character Orlando as a speaker at a huge marketing conference called Inbound.
  • About 20% got the joke immediately; others were confused, demonstrating the risks and rewards of satire in professional settings.
INSIGHT

Satire's Deeper Purpose

  • The goal of satire is to increase self-awareness, not just to mock.
  • Orlando aims to deflate the inflated importance of tech and marketing figures by humorously exposing their pomposity.
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