The Five Levers of Growth: Harnessing Customer Data for eCommerce Success

Are you struggling to grow your e-commerce business?

Oliver Spark, a growth expert, shares his invaluable insights. From understanding your target Return on Ad Spend (ROAS) to the importance of offering customers more channels, Oliver dives deep into the strategies that can propel your business growth. He shares his unique experiences from the White Company, discussing how product strategy can increase the average order value and why focusing too much on retention can be a pitfall. Don't miss out on these game-changing insights that can help you navigate the complex world of e-commerce growth!

Here's a summary of the things we talked about:

• Oliver discusses his experience with the White Company, a UK-based retailer, where he was involved in the early stages of their online presence and store expansion. He talks about the importance of understanding the different levers for business growth. 
• He emphasizes the importance of product selection in influencing average order value and customer return rate. He shares his experience of introducing new products at the White Company to change these metrics.
• Oliver highlights the importance of understanding your metrics and having a theory about how you're going to move them. He talks about the need for a customer forecast model. 
• Oliver shares his thoughts on the importance of balancing acquisition and retention in business growth. He warns against focusing too much on retention at the expense of acquisition. 

ABOUT OLIVER

Oliver Spark, the retail whizz who turned tech wunderkind. His entrepreneurial journey started in the world of linens and lamps, where he spearheaded The White Company's meteoric rise from a modest £6m venture to a whopping £50m empire. But Oliver didn't stop there. Swapping cashmere throws for code, he harnessed his retail savvy to create Sweet Analytics. Now, he's on a mission to empower SMEs, demystifying the world of data and turning it into a powerful tool for success. As the architect behind the platform he wished he had as a retailer, Oliver is your go-to guru for converting numbers into victories. Get ready to dive into his world, where data reigns supreme and every figure tells a story!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.