Chapters
Transcript
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 3min
The Story of Adsonica
02:30 • 2min
How I Worked With William at ScanSoft
04:21 • 4min
How to Succeed in a Branding Project
08:06 • 3min
The Importance of Branding
10:42 • 3min
The Cost of Strategic Change for a Big Company
14:12 • 4min
How to Create a Branding Project
17:49 • 4min
How to Rebrand a Branding Company
21:40 • 3min
How to Introduce Branding to Your Company
24:14 • 2min
The Role of External Data and Feedback in the Process
26:03 • 3min
How to Budget for a Branding Exercise
29:15 • 3min
The Importance of Feedback in Branding
32:41 • 4min