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Executing Successful Brand Projects with William Agush

The Next CMO

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The Cost of Strategic Change for a Big Company

A decade for a big company is probably the right pace to do something significant. A third of projects that I worked on are a consequence of rollups or other forms of M&A activity. They often bring together two or three or four small companies to roll up into something more meaningful. And those become even more challenging because all have founders attached to them.

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