068 - Aaron Howerton of Samsara - Mastering the fusion of Partner Operations and Business Growth

How can you turbocharge your partner program’s growth while tackling complex partner operations?

In the latest episode, Aaron Howerton, who owns the roadmap for Partner Operations and Partner Experience across all programs at Samsara and runs the PartnerOps Partner, including the popular job board, gets into solving a real-time problem with podcast host Rick van den Bosch around growth, cross-functional collaboration and the right moment to bring in partner operations into your channel. 

The duo dives into:

• Partner operations roles and their impact on business growth
• The role of enablement in partner operations. It’s important for both internal and external stakeholders
• Challenges in aligning tech and channel partnerships within an organization.
• The varying definitions and scopes of partner operations across different companies and what this means for you
• Best practices to get the partner data and reporting you need in your CRM
• How to make Partner Operations the backbone of a successful channel business

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