Joel Comm: Twitter Power 3.0 Joel Comm shares strategies from his book, Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time*, to help us discover how to use Twitter to support leadership development. Quotes The crazy, mundane tweets actually turn out to be one of the areas that more people connect with because we can relate to the silly things … it provides real human connection. —Joel Comm When we talk about search, people immediately go to Google … but Twitter is actually one of the greatest search engines on the web. —Joel Comm Authenticity is the key word; people are tired of being marketed to. —Joel Comm The question shouldn’t be, “How do I use Twitter to market?” The question should be, “How do I reach into this audience … and bring value to them?” —Joel Comm Twitter is the watercooler of our time. —Joel Comm Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.