The GaryVee Audio Experience

The Answer Is Probably Both | Meeting with A$AP Ferg

Jul 14, 2020
A$AP Ferg discusses the importance of TikTok in music marketing, urging artists to embrace social media for brand growth. He emphasizes creativity, highlighting unique engagement strategies like 'Ferg Fridays.' The conversation dives into how platforms can reinvent older music and enhance live performances. There's a fascinating exploration of collaborations between music, fashion, and gaming, showcasing new business opportunities. Listeners are encouraged to adapt and connect creatively in this ever-evolving digital landscape.
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ADVICE

TikTok Importance

  • A$AP Ferg should take TikTok seriously for brand leverage and monetization.
  • It's music-focused, currently popular, and presents significant opportunities.
ANECDOTE

Khaled's Snapchat Success

  • DJ Khaled's success is attributed to taking Snapchat seriously early on.
  • This illustrates the potential of leveraging emerging platforms.
ADVICE

Content Creation Strategy

  • A$AP Ferg should create more content, including podcasts and live streams.
  • This strategy allows for consistent engagement and monetization opportunities.
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