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In this episode of Human-First AI Marketing, host Mike Montague sits down with Tim Brewer and Damian Bramanis from Functionly to unpack one of the most urgent questions facing modern leaders: how do you structure a business when AI changes what people actually do? Spoiler alert: it’s not about mass layoffs or robot takeovers. It’s about faster org design cycles, rethinking roles, and helping humans focus on work that matters.

If you’re a small marketing director, founder, or executive feeling the squeeze between rapid AI evolution and stagnant org charts, this episode is for you. We explore how AI is exposing blind spots, automating busywork, and forcing leaders to replace reorgs with real-time agility. Plus, we share practical, human-first strategies to help your team thrive by focusing less on job titles and more on what gives people energy. It’s time to lead differently.

Top Takeaways
1. AI won’t take your job, but it will take your tasks
Your job is made up of many tasks, and AI is already handling parts of it faster and more efficiently than you can.

2. Org design must become continuous, not cyclical.
Traditional 3-year reorganizations are too slow; organizational structures now need to evolve in real-time as work shifts.

3. Blind spots and bottlenecks are AI’s sweet spot.
AI surfaces inefficiencies that leaders often overlook, such as duplicate roles, unclear reporting lines, or forgotten projects.

4. Most org charts already have ‘gaps, cracks, and overlaps’
These inefficiencies exist in every business; AI accelerates the need to fix them rather than cover them up.

5. AI’s pace is like the Industrial Revolution on fast forward
The changes we’re seeing today are similar to past revolutions, but happening 10x faster, over 7 years instead of 70.

6. AI agents might soon have a “seat” in the org chart
The line between tool and teammate is blurring, and some roles will eventually be owned by software, not staff.

7. Humans should focus on energy-giving, creative work
Leaders should redesign roles based on what tasks give people energy, and automate what drains them.

8. Taste, judgment, and leadership still belong to humans
As AI handles more execution, humans will lead by defining vision, setting priorities, and applying context.

9. Change management is now a leadership competency, not a project
Leaders must create adaptable teams that can shift quickly, instead of just reacting every few years.

10. Reorganizations should feel like Lego, not a PowerPoint presentation.
Good org design should be hands-on, collaborative, and modular, not a top-down, static plan from consultants.

The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.

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