In this “Lessons” episode, sales expert Mara Dorne breaks down the real reason most salespeople fail—not because they lack skill, but because they refuse to grind, commit, and adapt. Learn how consistency, office synergy, and embracing rejection are non-negotiables for success. Discover why top performers focus on building human connections rather than relying on lazy texts, how the first 30 seconds of a conversation can make or break a sale, and why sales is more about psychology and presence than scripts and pressure, especially in a post-COVID world where authenticity sells better than tactics.