The Marketing Millennials How to Simplify Your Tech Stack (Solo Edition)
Feb 21, 2025
Discover how to streamline your marketing tech stack and overcome complexity. Learn the significance of auditing your tools to optimize spending. Explore strategies for enhancing efficiency and reducing costs by assessing tool usage. Uncover steps for creating a centralized playbook that fosters team collaboration. Simplifying your tech can lead to smarter marketing decisions and better results!
AI Snips
Chapters
Transcript
Episode notes
Inventory Your Tools
- Take an inventory of all your marketing tools, including finance reports and expense reports.
- This helps identify forgotten subscriptions and understand your current tech stack.
Assess Tool Usage and Ownership
- Ask key questions about each tool: are we using it, who owns it, and when was it last used?
- Tools without clear owners or purpose should be considered for removal.
Eliminate Duplicates and Deadweight
- Identify and eliminate duplicate tools or those that don't integrate with your existing stack.
- Streamlining workflows and avoiding redundancy are key to an efficient tech stack.