The Marketing Millennials

How to Simplify Your Tech Stack (Solo Edition)

Feb 21, 2025

Discover how to streamline your marketing tech stack and overcome complexity. Learn the significance of auditing your tools to optimize spending. Explore strategies for enhancing efficiency and reducing costs by assessing tool usage. Uncover steps for creating a centralized playbook that fosters team collaboration. Simplifying your tech can lead to smarter marketing decisions and better results!

09:38

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Quick takeaways

Conducting a thorough inventory of your marketing tech stack is crucial for identifying and eliminating underutilized tools that hinder efficiency.

Evaluating each tool for scalability and compliance ensures that your tech stack can adapt to future marketing practices and regulations.

Deep dives

Conducting a Tech Stack Audit

Performing an inventory of your marketing tech stack is essential for identifying redundant or underutilized tools. By examining financial reports, IT records, and expense documentation, teams can uncover tools that are rarely used or even forgotten. Key questions to consider include the ownership of each tool, its frequency of use, and whether its purpose is clear; if unclear, it should be considered for removal. Tools that don't serve a defined role or have no designated owner can lead to inefficiencies and should be evaluated for their necessity in the overall strategy.

Streamlining Your Marketing Tech Stack: An Essential Audit

2min

Streamlining Your Marketing Tech Stack for Efficiency

7min

Take a look at your tech stack. It needs some cleaning, right?

Spring is weeks away, but Daniel’s already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what’s going on and what you can consolidate.

Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch?

And, your tech stack shouldn’t just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions.

If you’re looking to clean some things up, this is the episode for YOU. 🧹

Follow Daniel:

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com