Law Subscribed (157) Latent Legal Market Opportunities with AI and Subscriptions (live at MaxLawCon)
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On October 10, 2025, I presented live at MaxLawCon in Nashville on the topic of integrating. Here is the slide deck. Here are the top 5 takeaways:
* The Traditional Billable Hour Model Is Becoming Obsolete. AI automation is eliminating a significant portion of billable legal work—up to 75% for firms in the near future. This makes the traditional hourly billing model unsustainable, as tasks that once took hours can now be completed in minutes.
* A Massive Latent Legal Market Exists. There is a huge, underserved market for legal services—estimated at $1.3 trillion in the U.S.—comprised of people and businesses who need legal help but are not currently served by lawyers, often due to lack of pricing transparency and affordability.
* Subscription Models Offer Predictable Revenue and Better Access. Switching to a subscription-based legal service model provides clients with pricing certainty and allows lawyers to build sustainable practices with predictable revenue, improved client relationships, and better staff retention.
* AI Should Be Used Thoughtfully and with the Right Tools. Lawyers should use multiple, purpose-built AI tools (not just general ones like ChatGPT) and always verify AI outputs with source documents. Retrieval-augmented generation and tools that provide citations are especially valuable for legal work.
* Ethical and Professional Obligations Favor Efficiency and Transparency. Continuing to bill by the hour without leveraging AI may violate professional conduct rules against wasteful procedures. Embracing AI and subscription models aligns lawyer incentives with client needs and supports access to justice.
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