The Value of Community-focused Branding at SNIPES

How is one of the world’s fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner, Chief Digital Officer at SNIPES, suggests that the secret lies in the company’s bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “true retail partnerships” is often taken for granted in the industry.

Tune in to learn:

• What Jenna has learned from the acquisitions process (04:10)
• How SNIPES sets itself apart in the crowded streetwear category (10:08)
• Jenna’s unique perspective on “hype-selling” (16:59)
• Jenna’s thoughts on the impact of the Air Jordan brand (27:05)

Mentions:

• Sven Voth, CEO, SNIPES
• “Building a Brand That Reflects Company Culture” (Marketing Trends podcast; Episode 563)

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