My First Million He turned a broke team into a billion dollars
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Sep 26, 2025 Discover the remarkable journey of the Savannah Bananas, a team that transformed from struggling to skyrocketing in popularity. Learn how Jesse Cole turned his passion for baseball into a billion-dollar brand through innovative stunts and fan-first experiences. Dive into the quirky branding decisions, including the name 'Savannah Bananas', and the unique game format of 'Banana Ball' that keeps fans engaged. Explore the vital importance of extraordinary customer service and memorable moments that resonate in today’s entertainment landscape.
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Turn Boredom Into A Competitive Advantage
- The Savannah Bananas grew from a tiny summer-league operation into a cultural phenomenon by obsessing over fan experience.
- They turned boredom in baseball into an advantage by redesigning every moment to be entertaining.
From $268 To A Working Playbook
- Jesse Cole took a failing team with 200 fans and $268 in the bank and experimented relentlessly to boost attendance.
- Over roughly a decade he tested promotions, stunts, and branding until small wins added up.
Selling The House To Keep The Dream Alive
- Cole and his future wife found Savannah's historic stadium and secured a $20,000-a-year lease after the minor league team left.
- They bet everything, selling their house and living on an air mattress to keep the team alive.