The Graham Cochrane Show Why Selling Feels So Hard (And What to Do Instead)
14 snips
Feb 3, 2026 A mindset shift from selling to inviting and why that changes everything. The difference between convincing people and providing clarity for decisions. How over-explaining and chasing leads makes selling feel heavy. Simple invitation language and public content strategies that attract the right people. Using client stories, clear next steps, and giving people an easy out to reduce pressure.
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Use 'Would You Like' To Invite
- Use the three-word phrase "Would you like" as a low-pressure invitation to offer options.
- Make multiple small offers to increase acceptance without coercion.
Turn Content Into Continuous Invitations
- Use your public content to invite people into your worldview and ways of thinking daily.
- Treat each post, video, or episode as a gentle invitation to click, listen, and learn more.
Name Who It's For And Coach
- Name who your offer is for and who it's not to let prospects self-identify.
- Use coaching-style teaching to shift beliefs and invite people to new behaviors.
