How to Attract Customers - Marketing Strategies to Dominate Social Media with Vanessa Lau
Oct 10, 2023
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Vanessa Lau, a successful content creator, shares her journey to building a seven-figure business. She discusses her YouTube channel and teaching creators how to monetize their content. The podcast also explores the power of personal branding, the value of Instagram for marketing and sales, building brand recognition through YouTube, the importance of long-form content, strategies for handling engagement on social media, and the power of raw and authentic content.
Video is crucial for establishing authority in any industry and understanding the role of each platform is key.
Finding a balance between raw, authentic content and more produced videos is crucial in resonating with audiences.
Understanding the functions of different social media platforms and diversifying content creation can lead to faster success and better results in business.
Deep dives
The Importance of Video for Building Authority
Video is crucial for establishing authority in any industry. It accelerates the process of building brand recognition and allows for wider reach and engagement. While platforms like Reels can bring awareness, they may not directly drive sales. Understanding the role of each platform and its impact on your business is key.
The Journey from Content Creator to Business Owner
Vanessa Lau, a successful content creator, shares her journey of transitioning from a corporate job to content creation. She experimented with various topics until finding her niche, which led to rapid growth in subscribers and engagement. She then leveraged her platform to offer coaching services, doubling down on the most successful aspects of her content.
Balancing Rawness and Production Value in Content
Vanessa emphasizes the importance of finding a balance between raw, authentic content and more produced videos. While highly produced videos can be effective, the raw, organic approach can also resonate with audiences. It's crucial to understand your audience's preferences and adjust your content delivery accordingly. Additionally, downsizing equipment and simplifying the production process can lead to more approachable and relatable content.
The Importance of Understanding Platform Functions
The podcast episode emphasizes the significance of understanding the functions of different social media platforms. It points out that each platform serves a different purpose and has specific features that are often underutilized. For example, Instagram reels are great for creating awareness, but they may not generate sales as effectively. In contrast, features like live streaming can help build connections and nurture relationships with the audience. The episode advises against putting all the focus on one platform and suggests diversifying content creation across platforms based on their respective strengths.
The Power of Niche Focus and Personal Branding
The episode discusses the benefits of focusing on a specific niche and establishing a personal brand. It highlights the idea that starting with a narrow focus can lead to faster success and better results. By identifying a target audience, understanding their pain points, and offering solutions, a business can effectively sell products or services. The discussion also touches on the importance of leveraging social proof and building authority within the chosen niche. Additionally, the episode explores the possibility of expanding into other areas once a strong foundation has been established.
Vanessa, a successful content creator, shared her journey to building a seven-figure business in just a few years. Would you like my team to help build your personal brand? Apply to join Pineda Media at https://wealthyway.co/rj9 --- Are you living The Wealthy Way? Take the quiz and get FREE access to the “Wealth Builder Academy” where I go over all the fundamentals of building wealth. https://www.wealthyway.com/
Want to be coached by me on real estate investing? Join our Wealthy Investor program today at https://wealthyway.co/yt
Looking to grow in your faith and business? Join Wealthy Kingdom today https://wealthyway.co/dyy
Create your business to grow your revenue, scale your organization, and make an impact with help from Wealthy Business! Apply here https://wealthyway.co/50d
Want to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/
You can invest in my real estate deals! Go to https://pinedacapital.com --- Her Youtube channel focuses on topics related to how coaches can earn money through their social media. While working a corporate job, she realized the potential income content creators could earn, prompting her to dive into the world of content creation.
At the start, her YouTube channel didn't take off as expected, and she had to work a part-time job for five months. She experimented with various topics like social media, productivity, and budgeting, but it was a random video about Instagram that unexpectedly gained traction.
Capitalizing on this success, Vanessa launched an Instagram course and earned $200,000 in a year. She refined her focus to Instagram courses for coaches searching for clients and built an automated sales funnel, scaling her income to $200,000 per month.
Vanessa and Ryan discuss how some platforms are excellent for generating traffic, while others generate more sales. In Vanessa’s case, her revenue primarily comes from Instagram posts where she drives sales, while YouTube serves as a platform for search-driven content. Different channels have varying key performance indicators (KPIs), and creators must adapt to their audience's reactions.
She also praises TikTok for its effectiveness in searching for content due to its extensive results and excellent SEO. Vanessa advises newcomers to start with YouTube or Instagram, depending on their goals.
Engaging with comments and encouraging
--- If you want to level up, text me at 725-527-7783!
Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ --- ---
About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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