A Deeper Dive How restaurants can adapt marketing in an era of AI
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Jun 4, 2025 Kyle Drenon, CEO and co-owner of Supper Co., shares insights on how AI is revolutionizing restaurant marketing. He discusses the urgent need for restaurants to adapt their strategies, particularly through engaging short-form video content on platforms like TikTok. Drenon highlights how AI influences consumer behavior and brand discovery, pushing traditional marketing to the sidelines. He also explores successful viral marketing strategies and emphasizes the importance of concise messaging to capture audience attention in this rapidly evolving digital landscape.
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AI Shifts Customer Discovery
- AI drastically changes how customers find restaurant brands, diminishing traditional web traffic from Google searches.
- With 58.5% of Google searches now not resulting in clicks, AI overviews reduce website visits significantly.
Use Short-Form Video Marketing
- To regain lost organic traffic, restaurants should focus on marketing via short-form video on platforms like TikTok.
- Americans watch 300 billion hours of short vertical videos yearly, making it a key channel to intercept customer attention.
Fast Food Minute Success Story
- Jonathan Mays created his 'Fast Food Minute' video series to adapt to shifting social media trends, encouraged by his marketing-savvy teenager.
- Though initially uncertain, short-form videos gained significant engagement, illustrating the platform's effectiveness.