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2Bobs—with David C. Baker and Blair Enns
Seven Positioning Mistakes to Avoid
Jan 30, 2019
Discussing the critical role of positioning for success in creative entrepreneurship, the podcast highlights the seven most common mistakes firms make when positioning themselves. It covers the importance of understanding client perceptions, distinguishing strategy from execution, the value of specialization, meaningful positioning strategies, and common positioning mistakes in marketing tactics.
34:07
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Quick takeaways
- Democratizing positioning decisions can dilute focus and clarity, prioritize leadership input.
- Avoid including all past work in positioning to prevent dilution and maintain focus on target markets.
Deep dives
Democratizing Positioning Decisions
One common mistake in positioning a firm is to include too many people in the decision-making process, leading to a lack of clarity and focus. When a firm democratizes the positioning, each individual's preferences may dilute the overall strategic direction. While feedback is valuable, the ultimate decision should rest with the principal or leadership team to ensure a cohesive and effective positioning strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode