

Seven Positioning Mistakes to Avoid
Jan 30, 2019
Discussing the critical role of positioning for success in creative entrepreneurship, the podcast highlights the seven most common mistakes firms make when positioning themselves. It covers the importance of understanding client perceptions, distinguishing strategy from execution, the value of specialization, meaningful positioning strategies, and common positioning mistakes in marketing tactics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Avoiding Positioning Mistakes in Firm Strategies
02:54 • 13min
Distinguishing Strategy from Execution in Positioning
16:24 • 3min
The Value of Specialization in Business Positioning
19:05 • 9min
The Importance of Meaningful Positioning Strategies
28:26 • 3min
Market Segments and Common Positioning Mistakes
30:56 • 3min