two & a half gamers Creative Trends in Mobile gaming - January 2025
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the industry.
Join us for a comprehensive discussion that blends data, creativity, and cutting-edge technology to uncover what’s next for game marketers and developers alike.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/S5hOmIjVRYE
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Chapters
00:00 Introduction to the Gaming Landscape
03:02 Creative Trends in Game Advertising
05:53 Analyzing Successful Game Creatives
09:02 The Importance of Iteration in Game Development
11:58 Understanding Game Revenue Dynamics
14:58 Exploring New Game Concepts and Mechanics
17:55 The Role of Physics in Game Creatives
21:01 Future Directions in Game Advertising
24:23 The Evolution of Top War's Marketing Strategy
27:18 Creative Iteration in Game Advertising
30:12 Visual Styles and Game Mechanics
31:32 User-Generated Content in Game Promotion
34:09 Innovative Advertising Techniques in Gaming
36:35 The Role of Celebrity Endorsements
39:10 AI and Creative Trends in Game Marketing
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Successful creatives often use satisfying physics interactions.
Iteration in game development is crucial but can be unpredictable.
Understanding player psychology is key to successful game design.
The future of gaming will rely on creativity and player satisfaction. Top War's marketing strategy is evolving with creative iterations.
User-generated content is becoming more prominent in promotions.
Innovative advertising techniques are essential for engagement.
Celebrity endorsements can significantly impact game visibility.
AI is influencing creative trends in-game marketing.
The gaming industry is seeing a shift towards emotional storytelling.
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Please share feedback and comments - matej@lancaric.me
Playable trends: https://lancaric.substack.com/p/playbles-trends-in-mobile-games-january?r=7qqaf