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Build Your Success Formula w/ Jodie Cook | Recast

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Jan 1, 2026

Guest

Jodie Cook

Jodie Cook, an entrepreneur, author, and founder of Coachbox AI, dives into her inspiring journey from selling a social media agency to becoming a Forbes contributor. She discusses the essence of personal success systems and shares valuable insights on visualization and persistence. Jodie highlights the importance of clear communication across cultures and the power of storytelling, particularly through children's books. Discover how to identify your unique success formula and leverage your personal strengths while embracing discomfort for growth!

01:10:15

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ANECDOTE

From Agency Founder To Children's Author

Jodie built and sold a 20-person social media agency between ages 22 and 32 and later wrote 10-Year Career about that journey.
She also authored children's books to present entrepreneurship as a career option for kids.

insights

INSIGHT

Simplicity Is Better Communication

Simplify language to the level a child would understand to make communication faster and kinder.
Use plain words to reach broader audiences, including non-native speakers.

insights

INSIGHT

Energy Trumps Vocabulary Internationally

Being a global citizen forces you to simplify language and convey energy over vocabulary.
Tone and intent often matter more than exact words when crossing cultures.

Get the Snipd Podcast app to discover more snips from this episode

Jodie’s recent achievements and Coachbox AI

00:28 • 2min

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Children’s books and simple storytelling

02:40 • 3min

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Clear communication across cultures

06:07 • 1min

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Introduction to personal success systems

07:15 • 40sec

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Examples of success systems (Swift, Bezos, Musk)

07:55 • 39sec

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Bezos and press-release thinking

08:33 • 1min

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Taylor Swift’s songwriting system

09:41 • 3min

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How to find your success system

12:52 • 1min

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Jodie’s step-by-step success formula

14:08 • 2min

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Visualization and the pretend check ritual

16:26 • 2min

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Beliefs over the exact how

18:21 • 2min

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Listen to customers and clear space

20:09 • 1min

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Risks of copying someone else’s how

21:13 • 4min

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Discovering and using your ace cards

24:44 • 4min

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Powerlifting, competition mindset, and visualization

29:06 • 4min

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Visualization as a cheat code

32:54 • 44sec

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Chris reflects on gratitude and greatness

33:39 • 4min

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Finding Chris’s success system

38:07 • 6min

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Chris’s giving, microexpressions, and trust

43:50 • 9min

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Chris’s emerging success formula

52:46 • 5min

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Systems, patterns, and repeatable creativity

57:58 • 7min

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Moneyball hiring and recognizing patterns

• Mentioned in 2 episodes

10 Year Career

Jodie Cook

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The obstacle is the way

Ryan Holiday

In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.

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The Giving Tree

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The Missing Piece

Shel Silverstein

The story follows a circular shape-like creature that is missing a wedge-shaped piece of itself. It sets out on a grand adventure to find the perfect piece to complete itself, singing as it goes. However, after finding the exact-sized wedge, it realizes that it can no longer enjoy the things it used to, like singing or rolling slowly. It decides it was happier searching for the missing piece than having it and continues its search happily.

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The Alchemist

Paulo Coelho

Paulo Coelho's "The Alchemist" is an allegorical novel that follows Santiago, a shepherd boy, on a journey to fulfill his Personal Legend. The story blends elements of fantasy and realism, exploring themes of self-discovery, following one's dreams, and listening to one's intuition. Along his journey, Santiago encounters various characters and challenges that teach him valuable lessons about life and the importance of perseverance. The book's simple yet profound message has resonated with readers worldwide, inspiring them to pursue their passions and embrace the journey. The Alchemist is a timeless tale of self-discovery and the pursuit of one's dreams.

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor.

In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss.

Timestamps

(00:00) - Intro

(02:00) - Jodie’s journey and recent achievements

(06:15) - The power of children’s books in storytelling

(10:30) - Personal success systems explained

(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk

(17:00) - Visualization and goal setting

(21:45) - Communication and cultural understanding

(25:00) - Using personal strengths for success

(29:00) - Powerlifting and competitive mindset

(32:00) - Visualization as a success tool

(37:30) - Cosmic perspective and clarity