LEVELS – A Whole New Level

#143 - Pick priorities & stay mission-aligned: How to avoid bike shedding | Sam Corcos & Ben Grynol

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Jul 6, 2022
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INSIGHT

Why Teams Prefer Easy, Shallow Work

  • Bike shedding is the tendency to focus on trivial, controllable tasks instead of hard, important problems.
  • Teams fixate on small decisions because they feel safe and immediately rewarding compared to high-stakes choices.
ADVICE

Use The Eisenhower Matrix Religiously

  • Prioritize using the Eisenhower Matrix: focus on important, non-urgent work first.
  • Ignore tasks that are urgent but not important and refuse to spend time on non-important items.
ANECDOTE

Product Team Lost Sight At CarDash

  • Sam recounts leading product at CarDash and losing focus on the core product.
  • The team spent months on internal tools while the customer-facing product stalled and product-market fit slipped away.
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