Masters of Scale Rapid Response: Tapping into generosity (via Bitcoin), w/Charity: Water's Scott Harrison
Jul 1, 2021
Scott Harrison, the visionary founder and CEO of Charity: Water, dives into the challenges and innovations in fundraising during the pandemic. He shares how his nonprofit is on track for a record $100 million in 2021, showcasing a unique subscription model and virtual events. Harrison's groundbreaking Bitcoin Water Trust aims to attract new donors, emphasizing that clean water is the ultimate investment in communities. His journey underscores the power of adaptability and community engagement in tackling the global water crisis.
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Pandemic Relocation
- Scott Harrison left New York City during the pandemic and moved to a Pennsylvania farm.
- This change in lifestyle included raising chickens and growing food, a stark contrast to his city life.
Navigating the Pandemic
- Charity: Water faced significant challenges during the pandemic, losing corporate donations and monthly memberships.
- However, they adapted, cut costs, and ultimately saw resilience in micro-donations and support from major donors.
Virtual Fundraising Success
- Instead of their usual gala, Charity: Water held a virtual event for their major donors during the pandemic.
- This simple Zoom call, despite lacking the usual fanfare, raised $5 million in just five minutes.