Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

Sep 24, 2025

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“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day.

In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on ads.

So if you’re tired of publishing episodes no one new ever hears, don’t want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, and you’re ready for a steady stream of new listeners who binge, trust, and buy, hit play and let’s dive in.

0:54 – Why Content Alone Can’t Grow a Podcast
2:48 – Why Search is a Shortcut to New Listeners
5:36 – How Niche Shows Can Win With Specific Keywords
12:11 – The Podcaster Who Hit Top Search in One Week
15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage

Episode Links:

Other Episodes You’ll Love:

3 Signs Your Podcast SEO Is Paying Off
41% Podcast Growth in 30 Days (Here’s How)
5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search

→ This episode was recorded on the Deity VO-7U

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