The 11 Best Books of 2019 for Microgym Owners: Chris Cooper’s Definitive List

Did you resolve to read more in 2020? We've got you covered.

Chris Cooper reads for at least an hour every day—often via audiobooks on Audible—and in this special, extra episode of Two-Brain Radio, he shares highlights from his bookshelf in 2019.

He shares summaries of his favorites and honorable mentions—as well as some that he didn't like, but you might—and which phases of entrepreneurship the books are best suited for.

Links:

View full reading list here.

Contact:

chris@twobrainbusiness.com

Timeline:

2:00 – Top tips for buying and learning from books.

4:08 – “This Is Marketing,” Seth Godin

4:54 – “Scaling Up,” Verne Harnish

5:27 – “Never Lose a Customer Again,” Joey Coleman

6:09 – “Leadershift,” John Maxwell

7:25 – “The Courage to Be Disliked,” Ichiro Kishimi

8:07 – “Never Split the Difference: Negotiating as if Your Life Depended on it,” Chris Voss

9:12 – “Clockwork,” Mike Michalowicz

10:30 – “Rebook,” Jerry Colonna

11:37 – “The Alter Ego Effect,” Todd Herman

12:54 – “12 Rules for Life,” Jordan Peterson

14:10 – “Turning the Flywheel,” Jim Collins

14:58 – “Atomic Habits,” James Clear

15:28 – “Turn the Ship Around,” David Marquet

16:07 – “The Like Switch,” Jack Schafer

16:30 – “Principles,” Ray Dalio

17:10 – “This I Know,” Terry O’Reilly

17:40 – “Building a Storybrand,” Donald Miller 

18:20 – “Simple Numbers,” Greg Crabtree

18:56 – “Vivid Vision,” Cameron Herold

19:39 – “Can’t Hurt Me,” David Goggins

20:04 – “The Zappos Experience,” Joseph A. Michelli

20:59 – “Founder, Farmer, Tinker, Thief,” Chris Cooper

22:06 – “Who Do You Want Your Customers to Become,” Michael Schrage

22:48 – “Competing Against Luck,” Clayton Christensen

23:42 – “Abundance,” Peter Diamandis

23:57 – “Contagious,” Jonah Berger

24:29 – “The Infinite Game,” Simon Sinek

25:45 – “The Culture Code,” Daniel Coyle

26:49 – “Resilience,” Eric Greitens