117: Beating Bloating and Anxiety with Arrae Co-Founders Siffat Haider and Nish Samantray

In this episode I’m talking to Siff Haider and Nish Samantray, founders of Arrae, about their trajectory from blogging and working in tech, respectively, to developing a wildly successful wellness brand. In this episode we discuss how Siff’s own health issues and quest for effective natural treatments led her and Nish to found Arrae; how they developed a natural product that actually works; their unique strategy to bring their product to market; how and why their product stands our from others in its category; mistakes they’ve learned from; the pros and cons of working with a significant other and so much more!

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