Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience.

We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space.

Kelsey has so much wisdom when it comes to writing and marketing, so you don’t want to miss this strategic conversation!

IN THIS EPISODE, WE TALK ABOUT:

Where to get started with crafting and dialing in your language
The easiest way to be a more concise and effective writer
Why it’s crucial to do personal development work when you’re building a brand
Kelsey’s #1 tip for writing social media bios and captions
Creative ways to boost your customer testimonials

RESOURCES

Thanks to Soul CBD for sponsoring the show! Get 15% on your order at mysoulcbd.com/lori.
Learn How To Write Anything For Your Business (That Actually Converts!) Even If You’re *Not A Writer*
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Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.

CONNECT WITH KELSEY

Check out Kelsey’s free downloads and other offerings: kelseyformost.com

Follow Kelsey: @kelsey.writes

CONNECT WITH LORI

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Listen to Girlfriends & Business

How To Write Copy That Isn’t “Sales-y” (But Still Boosts Your Conversion Rates) With Writing Coach Kelsey Formost