Ep. 210 LIVE SF - Equinox vs. Life Time Fitness Which is a better gym for Personal Trainers?

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Choosing the right gym environment can make or break your personal training career. After visiting nearly 50% of all Equinox locations and 15 Lifetime facilities across the country, I've gained unique insights into which premium fitness giant might offer the better path for ambitious trainers.

The differences are striking. While Equinox offers brand prestige and exclusivity, they cap trainer rates around $175/hour regardless of experience or demand. Lifetime, with their expansive facilities featuring everything from water slides to extensive wellness areas, allows trainers to charge whatever the market will bear—some reaching $250+ per hour within their first year.

Beyond compensation structures, the cultural environment varies dramatically. Equinox trainers often operate in a competitive atmosphere where interaction between colleagues is minimal. Lifetime fosters a more collaborative culture where networking happens naturally. This distinction impacts both job satisfaction and client acquisition potential.

What truly matters is developing the complete package: technical expertise, business acumen, and exceptional people skills. The 90% of trainers who fail within their first year typically lack supervised experience and the confidence to command premium rates. Success requires investment in your education through quality certification programs that teach practical skills rather than just theory.

No matter which environment you choose, approach your role with professionalism and confidence. Remember that clients aren't rejecting your rates because they can't afford you—they're indicating they don't see sufficient value. When you deliver transformative results and communicate your worth effectively, you can command fees that might seem impossible to less qualified trainers.

Ready to elevate your training career? Visit showupfitness.com to explore our certification programs designed to give you the skills premium gyms are desperately seeking. Subscribe for more industry insights that will help you rise above the competition in this rewarding but challenging profession.

Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!

Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

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Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqA
NASM / ACE / ISSA study guide: https://www.showupfitness.com