STR Data Lab™ by AirDNA May STR Trends: ADR Climbs, Bookings Shrink, Reviews Evolve
In this episode of the STR Data Lab, Jamie Lane and co-host Scott Sage discuss short-term rental trends and market performance for the month of May. Jamie shares insights from his personal experiences managing his short-term rental property in the North Georgia Mountains.
The discussion highlights a 6% year-over-year increase in STR listings, a 1% dip in occupancy, a 6% rise in ADR, and a 4.8% growth in RevPAR. They note that while nights booked are slightly down by 0.3%, shorter lead times for bookings are contributing to this trend. The conversation covers the implications of global events on travel and the STR market, including potential impacts on bookings from increased oil prices due to Middle Eastern conflicts. Jamie addresses how the economic landscape, job growth, and consumer confidence are influencing the industry. A key takeaway is that although demand and occupancy are fluctuating, shorter booking windows are becoming the norm.
Scott and Jamie also analyze review scores based on operator size, revealing that smaller operators tend to have higher review scores but larger operators are improving the most year-over-year. They attribute this to both Airbnb's efforts to remove underperforming listings and operators becoming more attentive to review management. The episode concludes with advice for hosts and managers to adapt their pricing and booking strategies based on these trends, encouraging vigilance and real-time market analysis to remain competitive.
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LinkedIn: https://www.linkedin.com/in/jamiehlane/
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LinkedIn: https://www.linkedin.com/in/sagescott
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Episode 139