Switched on Pop Music's New Success Model
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Apr 15, 2025 
LP Giobbi, a jazz-trained pianist and activist, Nabil Ayers, president of Beggars Group, and Dani Deahl, a DJ and creator insights leader at BandLab, discuss the evolution of the music industry towards niche markets. They explore how artists are building dedicated fanbases outside of mainstream hits, the rise of diverse sounds within the dance music scene, and the vital role of indie stores in community engagement. The conversation highlights the importance of authenticity, representation, and the supportive environment fostered by movements like FemHouse.
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Niche Music's Rise
- The future of music may be about depth over breadth.
- Niche audiences and platforms enable success outside traditional models.
Empowering Niche Communities
- Dani Deahl and LP Giobbi create spaces for underrepresented artists in dance music.
- Deahl's activism empowers others, building a strong community.
Grunge Revival on BandLab
- BandLab hosts unexpected genres, like a blend of lo-fi, emo rap, punk, and grunge.
- Artists like David Shawty and 310 Baby found success on the platform.