Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.2)

Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.

In part two of this episode, Aleks talks about:

• How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
• How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
• And how you can cultivate strong partnerships between R&D and GTM to drive similar success

Links

LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/
Navan: https://navan.com/

Resources

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

Chapters

00:00 Intro
00:47 Understanding User Personas
02:09 Launching Typeform for Growth
05:05 Product Development Lifecycle
07:49 Usability Testing and User Feedback
13:34 Competitive Analysis and Market Positioning
19:34 Go-to-Market Strategy
26:28 Company Ceremonies and Collaboration
31:04 Outro

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Special Guest: Aleks Bass.