E334: 5 Reasons Why Videos Are Essential for Growing Your Business

Hello and welcome to E334 of the EcomCrew podcast!

Today, I am joined by Judson Morgan, who is an actor, entrepreneur, and more importantly, the founder of Butter, a video ad agency that helps ecommerce businesses tell their brand and product stories through high-quality videos.

In this episode, Judson and I talk about

• What a video is worth - 4:18 
• How other platforms adapted to the rise of video marketing - 5:50
• How Judson started with Butter - 7:15
• The challenges of making video content - 9:43
• How much videos increase conversion rate - 11:37
• How to make good video content with little budget - 13:33
• The importance of brand storytelling - 18:00
• Butter’s case studies - 20:34
• Versatility of videos - 23:24
• Using keyword strategy along with video content - 25:33
• Mike’s strategy when using video content - 28:27
• Where you can find Judson - 30:34
• Mike spending time with his employees in the Philippines - 32:00

You can find Judson and check out his company’s work over at butter.la. 

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Until the next episode! Happy selling!