
Inside The Nudge Unit
A decade of 'nudge' - in conversation with the pioneers (part 1 of 2)
Apr 23, 2021
Join Richard Thaler, Cass Sunstein, and Maya Shankar in this special episode celebrating the 10 year anniversary of the Behavioural Insights Team. They discuss the origins of 'nudge', the role of behavioral insight strategies in government agencies, using experimental methods for positive outcomes, Richard's involvement with the White House, regrets and trade-offs in policy-making, and the global impact of the UK Behavioral Insights Team.
42:49
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Quick takeaways
- 'Nudge' has evolved over the last decade, applying behavioral economics to tackle society's biggest problems.
- The integration of behavioral science into policy making requires experimental methods and action even with limited evidence.
Deep dives
The Origins of Behavioral Science and the Nudge Concept
The podcast episode begins by introducing the guests, Professor Richard Thaler, Professor Cass Sunstein, Dr. Maya Shankar, and Professor David Halpin, who discuss the growth of behavioral science over the past decade. Thaler and Sunstein co-authored the book 'Nudge' in 2008, which sparked a global movement. They explain how their work led to the creation of the behavioral insights team. They also discuss the importance of choice architecture and how small changes in behavior can have significant impacts, highlighting examples like the automatic enrollment of poor children in free school meals and behaviorally informed fuel economy standards.
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