Breaking B2B - B2B Marketing & Demand Generation Podcast #433 The New Way to Do B2B Marketing in 2025!
24 snips
Apr 7, 2025 Delve into the future of B2B marketing with innovative strategies designed for 2025. Discover the importance of customer research in shaping effective campaigns. Optimize your outreach across diverse channels to truly engage with your target audience. Learn how to create a competitive edge by embracing a customer-centric approach. Techniques discussed promise to revolutionize your marketing efforts and drive growth.
AI Snips
Chapters
Transcript
Episode notes
B2B Customer Research
- Conduct thorough B2B customer research to understand your Ideal Client Profile (ICP).
- Identify their pain points, motivations, and why they choose your product over competitors.
Customer Interview Questions
- Interview 7-10 recently won customers to gain unbiased feedback and insights.
- Use specific questions to understand their problems, motivations, and decision-making process.
Analyzing Customer Research
- Analyze customer interview responses for patterns in pain points, goals, and motivations.
- Use these insights to refine your messaging and target your dream clients effectively.