Breaking B2B - B2B Marketing & Demand Generation Podcast
#433 The New Way to Do B2B Marketing in 2025!
Apr 7, 2025
Delve into the future of B2B marketing with innovative strategies designed for 2025. Discover the importance of customer research in shaping effective campaigns. Optimize your outreach across diverse channels to truly engage with your target audience. Learn how to create a competitive edge by embracing a customer-centric approach. Techniques discussed promise to revolutionize your marketing efforts and drive growth.
29:53
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Quick takeaways
- Conducting continuous B2B customer research is vital for understanding client pain points and refining marketing strategies to effectively target audiences.
- Balancing efforts to engage both the small percentage of ready-to-buy customers and the larger passive audience ensures long-term growth and brand visibility.
Deep dives
The Importance of B2B Customer Research
B2B customer research is essential for developing an effective marketing strategy, particularly for SaaS and tech companies. It helps identify the ideal client profile (ICP) by highlighting their pain points, motivations, and reasons for choosing one service over another. Regularly conducting this research allows companies to refine their messaging, ensure they are targeting the right audience, and ultimately improve their marketing efforts. Many businesses fail to recognize that insights from past surveys may not be detailed enough, underscoring the need for a more rigorous and ongoing approach to customer feedback.
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