Your Law Firm - Lee Rosen of Rosen Institute Are You Coasting Toward A Crash?
10 snips
Nov 6, 2025 From Glasgow, Scotland, the hosts discuss a structured four-step method to tackle unexpected challenges effectively. They emphasize how to react calmly, reassure your team, evaluate the situation, and implement small fixes. Additionally, they provide insights on reviving stalled marketing strategies, advocating for discipline over flashy reinventions. The conversation balances practical advice with a focus on maintaining momentum in the face of adversity.
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Manatee Moment That Felt Like Disaster
- Ned Day recounts a childhood sailing trip where a manatee terrified him and his small crew.
- He uses this story to illustrate how unexpected but non-lethal surprises feel catastrophic in the moment.
Four-Step Crisis Response Framework
- When blindsided, allow a short emotional reaction then regroup for five minutes to separate feeling from facts.
- Reassure your team, assess scope/impact/timeline, and implement the smallest possible fix first while documenting everything.
Marketing Glides Turn Into Crashes
- Many firms glide on momentum after marketing stops and don't notice the decline until it's severe.
- That glide ends in a crash unless you intentionally restart the marketing engine.